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Brand Identity
Brand Logo
A brand is not a logo. That said, a well designed logo is a fundamental component of a successful brand identity. Truth's award-winning design teams know how to design memorable and meaningful icons that make an impact and draw response in both domestic markets and worldwide.
Brand Audit
Brand equity is one of the hottest topics in business today. If you have a successful brand that was created for yesterday's audience, we audit your brand and its current performance in the market. We outline the direction needed to 'refresh' the brand and harness the existing brand 'equity' to attract new customers.
Brand Architecture
As brands grow, things can get complicated. This can be due to any number of things – from acquisitions to product proliferation, relationships with brands to sub-brands and brand extensions. We work with our clients to define brand architectures in order to maintain a cohesive brand identity at each step of the way.
Brand Guidelines
A brand is an asset, and it should be managed carefully. We know how to build a wide variety of tools, from logo usage guidelines to comprehensive brand guidelines that cover Literature systems, online, promotional activity and more. In a world where perception is key, we cannot stress enough the importance of using brand guidelines to ensure that you move forward 'on brand'.
Brand Positioning
Positioning is about finding key differentiators and making sure they are relevant and sustainable. Through our workshops and research, we can help you identify the areas where your brand possesses an edge over your competitors – where its most effective 'position' lies.
Brand Naming
The right name can make the difference between a memorable brand and one that goes unnoticed. We help determine whether a name should be descriptive, suggestive, arbitrary or fanciful; we develop corporate names, product names and entire naming architectures.
Brand Strategy
We help you articulate the fundamental essence of your brand, by clearly defining your brand's purpose and ethos, then plan a strategy to achieve those goals.
Brand Promotion
Brand TV
Commercial TV now offers a plethora of channels and programmes and can reach over 70% of people in one day. It is TV's ability to deliver these numbers in a short space of time and our ability to deliver innovative brand promotion campaigns that engage the audience and transform brands.
Brand Online
From engagement to design, from user experience to SEO practices, from content development to programming, we ensure that the digital brand experience is the best it can be and works in perfect synergy with the brand promotion campaign as a whole.
Brand Cinema
With consumers being actively engaged in the experience of going to the cinema, we can create brand campaigns that enhance the feel-good factor of being entertained by the big screen.
Brand Press
Truth create innovative Press and Newspaper advertising that captures the attention of your target audience. We help you find new ways of using this traditional media that will make not only your audiences heads turn but your competitors' too, helping transform your brand in the process.
Brand Outdoor
Outdoor advertising still remains the first space for brands to enhance their messages as delivered through a TV campaign. Truth have won creative awards for their integration of this media along with press, TV, Radio, online and cinema.
Brand Radio
The average person listens to about 20 hours of Radio each week and Radio can get your message to people wherever they are. When they're in the car, the garden, the garage, the office - even in the shower and in bed. Truth create radio campaigns that go wherever the audience go and influences them while they're living busy lives. A more constant media that continues the momentum of the brand promtion.
